Warehouse Shoe Sale, branded as WSS, is a retail chain of shoe stores headquartered in Los Angeles, California. With over 70+ stores located in Arizona, California and Nevada, WSS is the number one specialty retailer in the U.S. As Creative Director, my role was to put together a creative and talented cast and crew, and turning our story ideas into profitable commercials.

The holiday season is the biggest time of year for retailers of all shapes and sizes, and can account for as much as 30 percent of a WSS annual sales. We collectively chose a more whimsical approach for our broadcasted TV commercial which resulted in 2015 being the companies highest revenue season within the past 30 years! 


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