Savage Coalition is a men's contemporary brand that focuses on the unification of style and originality. As Creative Director, I lead an in-house creative team to translate Savage Coalition into a compelling brand experience across all consumer touchpoints. This included driving the photo strategy and oversee production to create a seamless and cohesive look both onsite and in offsite advertising. Collaborated with key stakeholders including Brand & Creative Strategy, Fashion Direction & Concepts, Demand Generation and Retail Stores to set the strategy of how design brings the brand to life and used this strategy to guide the priorities and output of the team.
Responsible for defining the design direction, mentoring a team of multidisciplinary designers through the design, production, and creation process across. Led the seasonal stories, creating a cohesive product line that is united by design, innovation, color, graphics, and materials, as well as integrating with the apparel collections across five brands. Drive creative presentations that strategize cutting edge market trends, consumer insights, game changing performance attributes as well as seasonal direction to Executive Board Members as well as Senior Leadership within the organization. Frequent global market travel including North America, Europe, Eastern Europe, and Central Asia to meet with accounts, present design initiatives, and consumer research. Align the brand vision across all platforms of consumer content in both the physical and the digital world.