WSS hosted an exclusive event to celebrate its 30th anniversary in conjunction with the grand opening of the company's first 24,000 sq ft flagship store. As point guard, my position was to lead the creative team on all marketing material in a retail and digital environment. This included design retail builds for the Puma Suede line, handling photography and in-store fixturing.

Puma executives attended the event to show their appreciation for the space dedicated to the Puma brand. A custom RSVP microsite, sent out an e-mail and received over 250 registered guests within 24 hours. The event included breakdancing from puma fanatic b-boy crews, great music, in addition to food and drinks.


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