For WSS, the Van Nuys store grand opening was an introduction to the retailers first Nike SB shop-in-shop. At DNA, we managed the client relationships between Theotis Beasley, Nikes SB, and Stance Socks ,who set up interactive displays at the event that engaged attendees. The event attracted over 300 people, exceeding projections and expectations.  Not only did we garner community goodwill but also received trending news coverage for two days.


It’s a reality that far too many events agencies are familiar with, budget cuts. With a relatively non-existing budget, limited assets to leverage and time against us, we had to develop an in-depth understanding of market psychographics, forecasted demand, and potential barriers to entry. A lack of event data also meant a lack of event metrics.


By analyzing the appropriate mix of market entry options, we called on professional skateboarder and Nike sponsor, Theotis Beasley, to host the event. Conjointly, we strategically partnered with Stance socks to layer additional elements like the debut of Theotis' signature socks as free giveaways, amongst others. The assistance from KPWR-FM Power 106 not only elevate the brands identity from an cultural perspective, but put emphasis on the WSS brand point of differentiation.

Crooks & Castles S/S 2013

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