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We identified an emerging group of consumers that share a new attitude towards luxury – one where experiences matter more than just ownership. This gave us an opportunity to build a brand gallery. Its function was to communicate attainable luxury by creating an immersive brand experience.


BLACK PANTHER LC
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Dubbed the Black Panther inspired LC Concept Coupe, world renowned automotive customizers West Coast Customs created a Lexus vehicle like no other. Fit for a Marvel hero who is also a king, the Black Panther Inspired LC is part Lexus Takumi craftmanship, part Wakandan knowhow, and all badass. Leveraging Black Panther was a bit of a risk since Lexus began its collaboration on the movie two years ago before the script was even finished.


INTERACTIVE DESIGN
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We created an interactive color and trim exhibit for Lexus. The challenge was building a color swatch with sensors, switches and speakers to create a virtual spray booth experience for auto show visitors. Using 6DOF magnetic sensors with a motion sensitivity of up to .001", we created this very successful exhibit. The visitor touch the color swatch trigger to start the event, chooses a car, chooses a color available for that car, then virtually alter the entire car from blank white to a color that is an accurate and current Lexus color that is available for that model.
INTERSECT BY LEXUS
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This is a luxury space first and foremost for people to sit, reflect, create, debate and collaborate; where inspired people intersect with expressions of lifestyle, from design and architecture, food and entertainment, to technology and beyond. It is a meeting point for creative minds to converge and form connections that make great ideas even better. It’s a place where inspiration lives.



