Interscope hosted a lavish BET Party honoring their Artists and influencers in the industry at The Reserve nightclub. Working collectivly to produce this event, we were able to reach target demographics outside of our home-base proximity. Our goal was to ensure our audience received an unforgettable experience with optimal exposure for our strategic parters.

L.A. has a wealth of stunning Downtown properties leftover from its twentieth century heyday, and the former bank vault transformed club, The Reserve, made the perfect setting to throw this Soiree. Sponsored by the likes of Ciroc and Clairol Professional, this annual pre-party always delivers, and this year was no exception.

The biggest and the best names in entertainment celebrated with a night of music, drinks, scrumptious hors d'oeuvres, and a celebration of the black community. Alphas of the night like 2 Chains, Rae Sremmurd,  and MGK came out to play, stepping from curb to carpet, snapping photos, and ducking inside to the party, where DJ Reflex and DJ Envy kept the dance floor bumping late into the evening.

According to our data, there were nearly as many posts leading up to the event as there were during the event itself (40% and 42% of total posts, respectively). This made the buildup a prime time to engage both potential attendees and those who’ve registered. Event-goers posted countdowns until the big day, or posted on weekdays anxiously looking forward to the event as part of their weekend plans.


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