Throughout 2015, the Jordan Brand honored and paid tribute to the greatest moments of the past 30 years, all while keeping eyes fixed firmly on the future. As Creative Director, I worked with the Jordan Brand to oversee all creative aspects of jordan shop-in-shops, assuring they meet brand standards. The ongoing development of this project included 10+ unique WSS retail locations in several states within the United States. Each shop celebrates some of Jordan Brand’s professional athletes who are some of the best in the game.
With iconic photography and a wealth of items from the Jordan Brand archives on display, the 23 steps of immortality explores the brand’s history, the evolution of performance footwear and some of Michael’s greatest moments from the past 30 years. WSS is one of the only retailer on the westcoast that displays the original Air Jordan shoe colorways from models 1 – 23.